Despite developers being increasingly skeptical of generative AI, “AI-driven authoring is our second major area of focus for 2026,” Unity CEO Matthew Bromberg said in earnings remarks reported on by ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

But will anyone play them?