As generative AI becomes more prevalent, it will change the way video games are made... but not in the way company CEOs currently predict.

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AI is making it easier than ever to build a playable game. The catch is, it’s also making it easier to build the wrong one.

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For Magy Seif El-Nasr, playing games is serious business. As a professor of computational media and the director of the Game User Interaction and Intelligence Lab at UC Santa Cruz, she studies how ...