When you see a bag of carrots at the grocery store, does your mind go to potatoes and parsnips or buffalo wings and celery? It depends, of course, on whether you're making a hearty winter stew or ...

The brain registers what we see even if we are not consciously aware of it. We even react emotionally to the content. How is this possible? A new experiment reveals that, while various regions of the ...

Recent studies have found that brain regions previously thought to only process a specific type of sensory stimuli, such as the visual cortex, can also be affected by other sensory stimuli. This might ...

“Illusions are fun, but they are also a gateway to perception,” says Hyeyoung Shin, assistant professor of neuroscience at Seoul National University. Shin is the first author of a new study in Nature ...

Scientists discovered that the visual brain may secretly "feel" what it sees, turning sight into physical experience and ...

Whether we're staring at our phones, the page of a book, or the person across the table, the objects of our focus never stand in isolation; there are always other objects or people in our field of ...

The brain does not need its sophisticated cortex to interpret the visual world. A new study published in PLOS Biology demonstrates that a much older structure, the superior colliculus, contains the ...

The 1950s were a relatively rudimentary era for experimental neurophysiology. Recording the electrical activity of neurons wasn’t uncommon, but the methods often demanded considerable patience and ...

Even in the primary visual cortex, a brain region named for its specialized role in processing basic features of what the eyes see, not every neuron ends up answering the call to process properties of ...