With so many changes in how people communicate, the lead generation and conversion process seems daunting. But experts say ...

If you’ve been reading Iowa Capital Dispatch’s stories from the Legislature the past couple of weeks, you’ve likely noticed a focus on the “funnel.” Here’s a quick explanation: Q: What is the funnel?

REVIEW AND APPROVE THE TRAINING MATERIAL EVERY THREE YEARS. NEW TONIGHT A BILL RAISING THE TAX ON TOBACCO PRODUCTS IS ADVANCING AT THE STATE HOUSE. UNDER THE BILL, THE TAX ON A PACK OF CIGARETTES ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a particular kind of anxiety that arrives when a campaign starts working too well. You’ve built ...

Two funnel clouds formed near Salinas and Hollister, surprising residents and prompting an investigation by the National Weather Service.The first funnel cloud appeared in Salinas, followed by another ...

The classic marketing funnel is a lie. It promises a neat, linear path to sales, but the real customer journey is a chaotic scribble. Here's a no-nonsense guide to using the funnel concept without ...

Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for maximum efficiency and scalability. Competitive marketers can no longer opt out ...

Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search ...